Behavioural Economics… Behavioural Economics and Finance; a Look at The Concept, Implementation and Implication 31 Jan 20189 Aug 2021 Wiku Suryomurti According to several studies, people make around 23,000 and 35,000 decisions every day. Moreover, 200 of them are about food (Wansink, Brian and Jeffrey Sobal, 2007). How complex a…